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TIAC Hill Days are Here


The Tourism Industry Association of Canada (TIAC) is once again leading a series of advocacy meetings with Parliamentarians and federal departmental officials during its annual Hill Days (Feb. 15-17, 2022). These meetings aim to raise awareness of the issues faced by the tourism industry and to champion policies the Government can introduce to help rebuild the travel economy.

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TIAC will be joined by several members of its Board of Directors, representatives from the Provincial and Territorial Tourism Industry Association (PTTIA) and industry patrons to deliver a unified message of actionable recommendations addressing key issues to improve the travel economy. 

TIAC members will host a number of virtual meetings over these three days with Members of Parliament (MPs), Senators and departmental officials to discuss the way forward to recover the travel economy.
Here's what you can do to help.

Write a letter to your MP in support of TIAC’s key recommendations to the federal government. We’ve made it easy for you, download the letter here, personalize it and send it to your local MP.

You can find out who your Member of Parliament is here.

Here's how you can help amplify the message

Send us a 15 - 30-second video telling us:
  1. Who you are and info about your business (example: how many years you have been in operation and where you are located)

  2. How many people you employ and the impact on your business as a result of the pandemic

  3. How you support your local community (example: buy local, economic generator for the local economy, partnerships, etc.)

We invite TIAC Members to send their videos here or by email to: By doing so, you consent to its use for research, marketing, and advocacy purposes.

Share your video on Social media:

Amplify our message by sharing your video on social media during Hill Days (Feb. 15-17). You can also share the key messages in the #TourismCounts Calendar below to support each of TIAC’s actionable recommendations <link to “TIAC’s Recommendations” page anchor>.

Be sure to use the hashtags #TourismCounts #TIAContheHill and #TIACinAction tag TIAC (@tiac_aitc) and your local MP!

#TourismCounts – Help spread the word! 


FEBRUARY 15 – theme: Financial Support

  • Tourism was the first hit, hardest hit, and will be the last to recover. The time to plan and invest is now. #TourismCounts #TIAContheHill2022 #TIACinAction

  • Prior to COVID-19, tourism was one of the fastest growing industries in the world. 2022 will be a critical year for the restart of the tourism economy. Now is the time to plan and invest for a safe reopening. #TourismCounts #TIAContheHill2022 #TIACinAction

  • With government support, we can begin the long road ahead to rebuilding the tourism industry, and enable Canada to recover its competitive position at a global level. #TourismCounts #TIAContheHill2022 #TIACinAction


FEBRUARY 16 – theme: Labour Shortage

  • The tourism industry is facing a major labour shortage and needs government at the table to work with TIAC and its partners to develop a whole of government strategy to resolve the crisis.  #TourismCounts #TIAContheHill2022 #TIACinAction

  • 2022 will be a critical year for the restart of the tourism economy – but we can’t do it without the right people. Tourism needs government investment to address the critical labour shortage in the industry. #TourismCounts #TIAContheHill2022 #TIACinAction

  • Good help is hard to find – now more than ever. Tourism is a people-industry and relies on the talents of its workforce. We need continuing government support to address the ongoing labour shortage in the industry. #TourismCounts #TIAContheHill2022 #TIACinAction


FEBRUARY 17 – theme: Branding and Barriers

  • Is Canada closed for business? That’s what the world thinks. It’s time to change perceptions by easing border restrictions.  #TourismCounts #TIAContheHill2022 #TIACinAction

  • Countries around the world are safely reopening. Canada should take note! Now is the time to plan for the easing of border restrictions and a safe reopening. #TourismCounts #TIAContheHill2022 #TIACinAction

  • Wide open spaces should be wide open for business! The tourism industry is ready to welcome back visitors. Show the world that Canada is open – now is the time to ease border restrictions. ##TourismCounts #TIAContheHill2022 #TIACinAction

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A Message From Our President & CEO

Tourism by the Numbers

Prior to COVID-19, tourism was one of the fastest growing industries in the world. As one of Canada’s largest industries, tourism was responsible for $105 billion in GDP, provided 1 in 10 Canadian jobs, and was made up of 225,000 small- and medium-sized businesses across Canada.

The impact of COVID-19 on the tourism economy has been greater than SARS, the 2008 economic crisis and 9/11 combined.

Between 2019 and 2020...


Earned from passengers by Canadian airlines declined by an estimated 90%

Foreign Overnight Visitors

Coming to Canada decreased from 22 million to just 3 million, a decrease of 87%

Total Number of Business Events in Canada

Decreased by 87%, from 3,421 to 451, and the majority of the ones that did take place occurred in the first quarter of 2020 

Number of Active Tourism Businesses

Dropped by 10%, more than three times lower than the contraction of the Canadian economy overall

International Travel to and From the Country

Declined from 96.8 million travellers in 2019 to 25.9 million in 2020.

Number of Travellers Entering Canada

Decreased by over 90% from December 2019 to December 2020

The Impact of COVID-19 on the Tourism Economy

Has been greater than SARS, the 2008 economic crisis and 9/11 combined

Over the Past
Two Years


The industry has seen an unprecedented decline

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About TIAC

Founded in 1930 to encourage the development of tourism in Canada, TIAC serves today as the national private-sector advocate for this $102 billion sector. Based in Ottawa, TIAC takes action on behalf of Canadian tourism businesses and promotes positive measures that help the industry grow and prosper.

TIAC is responsible for representing tourism interests at the national level, and its advocacy work involves promoting and supporting policies, programs and activities that will benefit the sector's growth and development.

TIAC's membership reflects partnerships among all sectors of the industry, and provincial, territorial, and regional tourism associations, enabling the association to address the full range of issues facing Canadian tourism.

Learn more about TIAC, its mission, mandate, and more, here.

Media Room







Media Contact:

Mary Wimmer
Director, Communications & Media Relations /
Directrice, communications et relations avec les médias

t: 613-238-7887 ext. 8765

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